This advertisement must be a familiar sight by now unless you are out of the country. Was quite drawn to this ad when I first saw it and having used to study advertising, I thought it was a pretty successful ad. At least my attention was caught and curiorsity aroused.

Well, the answer has been revealed and it's actually a new brand of canned drinks! How interesting!





Apparently, Anything and Whatever comes in a pack of 6 and each can contains different flavoured drink! Anything is carbonated and Whatever non-carbonated. What makes it even more interesting is that the type of drink is not revealed on the can! Which means if you buy a carton of Whatever, you'll only know what you are drinking when you try it!

Sounds exciting although it means I'll never buy Whatever because I'm not intending to spend time praying hard each time I drink Whatever that it's not green tea inside. Wonder how long it will take for this novelty to wear off. Then again, I still think it is a good advertisement and probably will be a successful campaign.

So are you ready for Anything or Whatever?

Staring into the Abyss,